Strategic Planning
All effective communication programs start with strategy. SWC’s strategic planning process begins by helping you articulate a clear and achievable objective. Then we walk you through your audiences, and discuss what we should know about them and what you want them to think or do. Next we talk through the message, medium and communication tools that will help you build deeper connections with your stakeholders. Finally, we use research that is appropriate to your program goals and budget to test our assumptions, hone the message, and establish the baseline against which the program is measured.