Earlier this month, I wrote about how social media listening provides organizations with an outstanding opportunity to gather customer feedback and address customer service issues. The airline industry is a leader in this field. Continue reading…
Are your customers mint chocolate chip, peach cobbler, or banana split?
September 28th, 2010 | 8:54 am | Categories: Public RelationsMy girlfriend and I are a well-matched couple. She’s a lawyer. I’m a PR guy. Our tastes are similar, as are our politics. Her cat and my dog even get along (for the most part). But our relationship has one significant rift that we have struggled to resolve…ice cream preference. Continue reading…
The Business of Being Strategic
September 7th, 2010 | 5:08 pm | Categories: Public RelationsCan professional communicators be strategic thinkers without reviewing or discussing their client’s business plans? The answer is no. Continue reading…
The Need for New Collateral
September 7th, 2010 | 4:46 pm | Categories: DesignAlmost every company has used collateral pieces to gain new business and increase revenue. Currently, companies are looking for cost effective ways to increase sales through revamping these marketing materials. But do they really need too? Continue reading…