Earlier this month, I wrote about how social media listening provides organizations with an outstanding opportunity to gather customer feedback and address customer service issues. The airline industry is a leader in this field. Continue reading…
Archive for the ‘Social Media’ Category
Airline misses connection on social media customer service
October 28th, 2010 | 4:38 pm | Categories: Crisis Communication, Public Relations, Social MediaPosted in Crisis Communication, Public Relations, Social Media | No Comments »
Are you sporting a digital mullet?
October 11th, 2010 | 12:42 pm | Categories: Design, Public Relations, Social Media, UtilitiesOne of the public relations groups I follow on LinkedIn has recently been debating the merits of freelancers, independent consultants, and other self-employed professionals using an email address from AOL, Hotmail or Yahoo for professional purposes. Continue reading…
Posted in Design, Public Relations, Social Media, Utilities | Comments (4) »
Earning respect and loyalty by embracing criticism
October 5th, 2010 | 12:51 pm | Categories: Crisis Communication, Social Media, UtilitiesIf you’re pleased with our work, tell a friend. If you’re not, tell us. I remember the first time I read that expression. Continue reading…
Posted in Crisis Communication, Social Media, Utilities | No Comments »
A 21st Century Game of “Telephone”
September 23rd, 2010 | 9:24 am | Categories: Crisis Communication, Public Relations, Social MediaRemember the game telephone that you played when you were young? The class sat in a circle, and one person would whisper a message in the ear of the next person. That person whispers to the next person, and the message makes its way around the circle Continue reading…
Posted in Crisis Communication, Public Relations, Social Media | Comments (5) »
The Art of Social Media Plans
September 7th, 2010 | 4:49 pm | Categories: Social MediaSocial media sites such as Twitter, Facebook, LinkedIn and Flickr have become increasingly popular places for people to share about their lives. Continue reading…
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Is email making us stupid?
June 4th, 2010 | 10:22 am | Categories: Social MediaMy mom really enjoys sending me emails that mock my technology addiction. Each time, I respond saying “Hello kettle. I noticed this email came from your Blackberry.” Continue reading…
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What can small businesses learn from a retired prom DJ?
April 13th, 2010 | 6:57 pm | Categories: Social MediaWhen I was in high school and college, I ran my own DJ service. I’d spend my Friday and Saturday evenings driving across southern Maine, setting up my lights and speakers, and playing Top 40 hits Continue reading…
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Celebrating 15 years building credibility, visibility and business.
April 6th, 2010 | 10:46 am | Categories: SWC, Social MediaThis month marks SWC’s 15th anniversary. We closed the office last Thursday to celebrate the milestone, and hatch plans for how we’ll grow and evolve to serve our clients’ needs for the next 15 years. Continue reading…
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Social Media – Bigger than you think
January 22nd, 2010 | 6:19 pm | Categories: Social MediaYou know that social media is big, omnipresent, relentless, growing exponentially every single second, yes? Well, it’s bigger than you think. Continue reading…
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Social Media Policy
January 19th, 2010 | 7:16 pm | Categories: Social MediaYou know how your parents always said that their rules were meant to protect you, not just Hoover out all the fun you ever hoped to find in life? That would work for having a social media policy in place at your office as well. Continue reading…
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