Professional Development Matters

February 6th, 2012 | 2:12 pm | Categories: Public Relations | by Justin |

    We’re pretty serious about ongoing professional education at our firm. We serve on boards, have a weekly book club, and are always looking for opportunities to learn.

    One of the most rewarding professional development experiences of my career was earning accreditation in public relations (APR) through the Public Relations Society of America. A couple years ago Melissa and I went through the classes, peer review and standardized testing together.

    I just wrote a post on the virtues of earning accreditation for the Kansas City chapter’s blog.

    No matter what industry you’re in, continuing education matters for all employees from the front line to the c-suite. Unfortunately, busy schedules, budget constraints, and cynicism often keep companies from aggressively pursuing professional development programs.

    But if you make it a priority and keep an open mind, I bet you can walk away from almost any training with a little bit of value. Maybe it’s something small like a new website to check out. Or maybe it’s something a little meatier, like a new business lead or an interesting technique for solving a common problem. Every now and then you discover something that feels like the missing puzzle piece that will transform the way you do business.

    Professional development also sends an important message to your clients/customers. It tells them you’re always out actively seeking new information and different ways of thinking to solve their problems.

    What are you doing to grow, stay sharp and get connected?

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