My girlfriend and I are a well-matched couple. She’s a lawyer. I’m a PR guy. Our tastes are similar, as are our politics. Her cat and my dog even get along (for the most part). But our relationship has one significant rift that we have struggled to resolve…ice cream preference. Continue reading…
Archive for September, 2010
Are your customers mint chocolate chip, peach cobbler, or banana split?
September 28th, 2010 | 8:54 am | Categories: Public RelationsWorldcom University Brings the World’s Best Strategic Communication Ideas to Sturges Word Clients
September 24th, 2010 | 12:55 pm | Categories: NewsSWC is the exclusive Kansas City partner in the redesigned program, drawing upon the resources of more than 100 independent PR and integrated agencies around the world. Continue reading…
The Business of Being Strategic
September 7th, 2010 | 5:08 pm | Categories: Public RelationsCan professional communicators be strategic thinkers without reviewing or discussing their client’s business plans? The answer is no. Continue reading…
The Need for New Collateral
September 7th, 2010 | 4:46 pm | Categories: DesignAlmost every company has used collateral pieces to gain new business and increase revenue. Currently, companies are looking for cost effective ways to increase sales through revamping these marketing materials. But do they really need too? Continue reading…